At the beginning of my third year at the Netherlands Film Academy, I made two tv commercials for the Rijksmuseum van Oudheden in Leyden (Netherlands). Thanks to this great experience, I got to see how to creatively make people (between 15 and 26 year old was our target audience) want to go to a museum. We had an extremely limited budget and timing to make them so I’m quite proud of how they turned out. The first one eventually got chosen to represent the museum. The other one couldn’t due to lacking rights.